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SELLERIE L'ÉCURIE | Shebam

SELLERIE L'ÉCURIE

Sellerie l'écurie

Magasin d’équipements spécialisé dans l’équitation pour chevaux et cavaliers à Dinan. Suite à une reprise, la Sellerie l’Écurie nous a confié la refonte de son identité visuelle.

Notre parti-pris :

> Pour préserver le lien entre l’histoire (40 ans d’existence) et l’avenir, nous avons conservé la couleur verte mais en optant pour une nuance plus moderne et plus chaude.
> Le choix typographique amène modernité et rondeur, contribuant ainsi à véhiculer une image positive et rassurante.
> L’élément graphique en tracé amène de l’élégance et du raffinement, à l’image de l’empreinte que souhaitent laisser Marie et François.
> Enfin l’intégration du « depuis 1992 » permet d’asseoir la Sellerie sur son secteur.